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How to Market Your “For Sale” Home

Putting your house on the market can be frustrating and exhausting. Homes often stay on the market for months before an interested buyer takes notice. You can expedite the process, however, by employing a few basic marketing strategies.

Why Market Your Home?

Marketing your home is the most effective way to get the word out that you are a seller in search of a buyer. In some locations, the market may be flooded with homeowners attempting to sell their homes. Unless you use some basic marketing strategies, your home may not get the recognition it needs to attract interested parties to open houses, walk-throughs, or other important parts of the selling process. Marketing doesn’t have to be expensive or complicated, but it does need to occur in order for your home to sell quickly. Working with a real estate agent who is experienced and progressive in marketing can help you sell more quickly, achieve a higher sales price, and reduce the stress of selling your home.

Online Advertisement Forums

The Internet is one of the most effective ways to market your home when you're ready to put it up for sale. Thousands of consumers may search the Internet to find homes for sale in your area. Your real estate agent should post information about your home on a number of real estate websites, often by using a multiple listing service. They might also use their social media pages to share your listing with a wide range of friends and contacts. One benefit of online marketing is that it is usually free. All it takes is a small time investment to get the information about your house in a location where interested parties can see it.

Prominent Signage

Another effective, and low-cost, way to market your home's status on the market is to feature a prominent sign in front of your home. Many consumers find their future home by driving through the neighborhoods in which they are interested. If your home has a large "For Sale" sign, it will attract attention. Be sure that contact information is clearly printed on the sign and talk with your agent about the possibility of adding a custom sign rider that includes a website address or QR code that will take interested passersby directly to your online listing for more information.

Real Estate Agents

Hiring a real estate agent is, of course, one of the simplest ways to market your home. An agent will handle the bulk of the marketing on your behalf because he or she stands to make a profit only after your home is sold. But real estate agents also have websites, industry contacts, and relationships with consumers that can help you find the right buyer more quickly. In addition, their market knowledge and negotiating experience can help you achieve the best sales price for your home. All of these are indispensable when selling a home.

Denise Monteiro with Dwell360 is a REALTOR® who services the cities and suburbs of metro Boston. She is focused on her customers and her experience in the residential real estate market is extensive. Search for homes in Massachusetts and then give Denise a call.